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Marketing Research

Marketing Research

Research Services

Sound market research is about proper design, care in execution and effective analysis and reporting.

Expert Design

Our research team includes experts in global research and a wide range of research methods (e.g. Paired trade-off analysis, market segmentation, Commitment Tracking), with experience in virtually all industry verticals.

We take great care to design an appropriate sampling plan and questionnaire to ensure our clients- business questions are accurately and effectively answered.

Key design considerations include:

Objective - what questions do we need and want answered

Audience - what is the population and subgroups of interest

Level of desired statistical accuracy (how will this information be used)

Budget & timeline